CONDUIT DIGITAL MARKETING CASE STUDY 

INTERNATIONAL BEVERAGE DISTRIBUTOR

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 THE OPPORTUNITY 

A national beverage distributor was implementing a robust digital marketing strategy into their recruitment efforts. They called on ten national agencies to pitch them on their best ideas and they would select one partner to work with.

 
THE BEGINNING

IT ALL STARTED IN ROANOKE, VIRGINIA

The opportunity to pitch to this client was born from a local proposal. Our agency, and our media partner, collaborated on a proposal to handle the digital recruitment strategy for the Roanoke location of a national beverage distributor.

For a Detailed Overview of The Opportunity for the Campaign 

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 THE STRATEGY THAT POPS 

This campaign was going to consist of three digital marketing products, working in complete synergy. Campaigns would be run across multiple markets and strategy would need to be fluid enough to shift on a dime.

 
PHASE 1

DATA-DRIVEN DIRECTION

Our team proposed a 3-month beta of our recruitment efforts in ten (10) markets during the off-season. There were still hiring needs off-season so the campaign produced results, but more importantly, it set the table for our teams to iron-out the process, test strategy, and enter the busy season with a lean-mean recruiting matching!

PHASE 2

NATIONAL REACH - LOCALIZED STRATEGY

Working for a client in 205 markets across the U.S. screams NATIONAL CAMPAIGN, but with a national campaign can come to waste. Our team was built on local and over time we have scaled to working with clients of this size... and we believe this is our secret weapon.

For a Detailed Overview of The Strategy That Pops For The Campaign 

 THE RESULTS 

The results of this campaign were strong and produced recruitment savings in the seven-figures for this client!

 
PERFORMANCE

THE NUMBERS THAT MATTER

Using offline conversion data, along with our collaboration with the client's application process partner, we were able to identify the applicants that were generated from our marketing efforts. This allowed us to not only tack applicant volume, but also applicant quality, which was a major goal of this campaign for the client.

$1,400,000

RECRUITMENT SAVINGS

FROM PREVIOUS YEAR

7%

REDUCTION IN

EMPLOYEE TURNOVER

138%

RETURN ON INVESTMENT

For a Detailed Overview of The Results For The Campaign 

 
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 CONDUIT DIGITAL 

WATCH AS THREE MEMBERS OF THIS CLIENT'S DEDICATED TEAM GET TOGETHER TO DISCUSS THE CAMPAIGN'S STRATEGY AND PERFORMANCE!